Many Nigerians were surprised last week to learn about the switch of
popular comic actor, Hafiz Oyetoro better known as Saka, as an advert
model of Etisalat mobile network to one of its biggest rivals, MTN.
Saka
had been popular as a model with Etisalat, especially with the series
of adverts he did for them. So, it was surprising for the people to see
the actor-cum-lecturer pitching his tent with another network.
His
comic delivery of the adverts campaigns for Etisala had endeared him
into the hearts of the people with his unique way of delivering his
messages on television screen and radio. Saka, who happens to be one of
the best comic actors in Nollywood, has won many awards in recent years.
A
leading mobile service network, MTN engaged Saka through its agency,
DDB to promote the new Mobile Number Portability (MNP) system recently
launched by the NCC.
MTN employed the services of Saka to
achieve its campaign of attracting customers, a move that has been
described as a coup for Etisalat, which had been using Saka as its brand
ambassador for about two years.
When Nigeriafilms.com contacted Saka on the development, Saka declined to speak on the 'controversial' deal with MTN.
“I
just want to get your view about your recent deal with MTN, we learnt
that you left Etisalat because MTN offered you a fairer deal, please
confirm or deny sir,” Nigeriafilms.com asked Saka. “My brother (laughs),
please, I don't want to talk on the issue for now,” Saka responded.
When
asked if he is happy about the new development, Saka said, “my brother,
you just want to make me talk (laughs again), no comment.”
Meanwhile,
Nigeriafilms.com reliably gathered that MTN parted with about N20
million to woo Saka to its side. A source in the know said this was far
from what Saka was getting from Etisalat as brand ambassador for the
network for two years.
“Saka wasn't really a brand ambassador for
Etisalat, he was only paid for any advert he did for them. Most of the
time, he got a one-off pay for an advert campaign. He wasn't contracted
as a brand ambassador for the network, unlike the deal he reportedly
signed for MTN, which is worth N20 million,” the source divulged to
Nigeriafilms.com last week.
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